DocumentCode
2434730
Title
The study of network consumer behavior effected by the information
Author
Xiao-yuan, Xiong
Author_Institution
Chengdu Inf. Technol. Univ., Chengdu, China
fYear
2011
fDate
8-11 Jan. 2011
Firstpage
140
Lastpage
143
Abstract
By analyzing the online information environment and its impact on online consumer behavior, the paper explores the consumer´s information cognize process, analyzes the factors such as perceive risk, value and trust which influence purchasing deciding behavior in e-business. The paper puts forward the conception of information preference and the frame of online consumer behavior based on the information process, brings some recommendations for further research.
Keywords
consumer behaviour; electronic commerce; e-business; information process; network consumer behavior; online consumer behavior; online information environment; Consumer behavior; Decision making; Internet; Presses; Psychology; Uncertainty; behavior; information; preference; trust;
fLanguage
English
Publisher
ieee
Conference_Titel
Management Science and Industrial Engineering (MSIE), 2011 International Conference on
Conference_Location
Harbin
Print_ISBN
978-1-4244-8383-9
Type
conf
DOI
10.1109/MSIE.2011.5707672
Filename
5707672
Link To Document