Title :
The study of network consumer behavior effected by the information
Author :
Xiao-yuan, Xiong
Author_Institution :
Chengdu Inf. Technol. Univ., Chengdu, China
Abstract :
By analyzing the online information environment and its impact on online consumer behavior, the paper explores the consumer´s information cognize process, analyzes the factors such as perceive risk, value and trust which influence purchasing deciding behavior in e-business. The paper puts forward the conception of information preference and the frame of online consumer behavior based on the information process, brings some recommendations for further research.
Keywords :
consumer behaviour; electronic commerce; e-business; information process; network consumer behavior; online consumer behavior; online information environment; Consumer behavior; Decision making; Internet; Presses; Psychology; Uncertainty; behavior; information; preference; trust;
Conference_Titel :
Management Science and Industrial Engineering (MSIE), 2011 International Conference on
Conference_Location :
Harbin
Print_ISBN :
978-1-4244-8383-9
DOI :
10.1109/MSIE.2011.5707672
