DocumentCode
2434786
Title
Research on partnership selection of new product development based on fuzzy mathematics
Author
Wu, Rong
Author_Institution
Manage. Sch., Harbin Univ. of Commerce, Harbin, China
fYear
2011
fDate
8-11 Jan. 2011
Firstpage
1348
Lastpage
1351
Abstract
Coupled with the fierce market competition, diversity and personality demand for customers, and requiring for higher quality and shorter delivery time, new product development seems to be particularly important for enterprises. Facing this situation, numerous enterprises explore new product development through establishing partnerships with others. Based on fuzzy mathematics theory, analyzed factors influencing partnership selection of new product development and their weight, evaluation index system was established. And analyzed one example applying fuzzy mathematics method, then partners satisfying product development request were singled out.
Keywords
fuzzy set theory; product development; evaluation index system; fuzzy mathematics; market competition; new product development; partnership selection; Business; Indexes; Mathematical model; Product development; Production; Strain; fuzzy comprehensive evaluation; new product development; partnership selection;
fLanguage
English
Publisher
ieee
Conference_Titel
Management Science and Industrial Engineering (MSIE), 2011 International Conference on
Conference_Location
Harbin
Print_ISBN
978-1-4244-8383-9
Type
conf
DOI
10.1109/MSIE.2011.5707675
Filename
5707675
Link To Document