Discussion Roles of E-commerce in Enhancing the Competitiveness of the Nongjiale

The information age has created the emergence and rapid development of e-commerce, and information technology has greatly changed the model of rural development and reform. Deep into the development status of Nongjiale, select the existing e-commerce and timely ideas and mature information technologies applied to Nongjiale will become the key to its rapid development. In this paper, a simple field study to Langxia Nongjiale, Chongming local Nongjiale, Changsha Nongjiale, for example, from different sources, analyze the development status of Nongjiale e-commerce website, pointing out problems. From a management model, build branding effect, logistics and distribution, information technology and keywords, etc. to proceed, propose and promote the initiatives of the development of Nongjiale e-commerce, and make prospects for its future development trend.