An Experiential Analysis of the Influence of Critical Marketing Environment on Consumer Decision Making

Critical marketing environment is the restraint condition of enterprise business activities, which has extremely important influence on the existence and development of enterprises. Meanwhile, critical marketing environment is one of the important factors influencing consumer decision making, too. On the basis of studying the factors influencing consumer decision making and the macro marketing environment of enterprises, this paper explored how the critical marketing environment influences the consumer decision making. In addition, taking Chinese automobile purchase decision making as an example, it studied how the macro marketing environment influences the Chinese automobile consumer decision making.