A Study of Sports and Leisure Tourism Behavior of Urban Residents Based on Web Survey

Sports and leisure tourism which based on sporting and tourism resources, through verified activities to plan, design and combine relevant tourism products to arouse people´s consuming desire and participate in the above activities to enjoy the spice of nature. This is an emerging tourism form. This paper, based on the analysis of current development situation of sports and leisure tourism at home and aboard, adopts web-based survey, studies and demonstrates the characteristic of sports and leisure tourism behavior of urban residents, in the end, draws corresponding conclusion and proposes suggestions for further development of sports and leisure tourism in the aspect of products design, marking exploration etc.