How Local Hotel Brands Compete with International Hotel Chains?

Beginning of the 21st century, cloud computing is probably the best solution available for the budget hotel industry in a world of constantly evolving technology. Cloud solution is ideal for a small or limited service hotel. Cloud services are faster and more efficient ways to improves customer service by decreasing waiting times and providing a more personalized service on arrival. Cloud systems decrease the cost of entry to hotels and provide an extended arm of computer power which makes the service unilaterally accessible and can be summarized through these primary benefits. This research concentrated on how local hotel brands compete with international hotel chains by using case studies of a budget hotel chain business in Thailand. Qualitative analysis was conducted through 20 hotel branches. The research results were constructed the integrated cloud computing model for budget hotels to optimize operating costs, increasing process efficiency, and customer satisfaction.