Title :
Research on e-Commerce Environment in Decision-making Model of Consumer Purchase
Author :
Yang, Tao ; Min, Xu Xiao
Author_Institution :
Software Coll., Chongqing Univ. of Posts & Telecommun., Chongqing, China
Abstract :
What factors will affect the consumer´s purchase decision-making is a very complex issue, it has also become a consumer behavior research focus. In this paper, the consumer online shopping from the reality of the technology acceptance model based on online consumer purchase decision-making model designed to enrich the content of this field of theoretical and practical development of e-commerce market to provide reference.
Keywords :
Internet; consumer behaviour; decision making; electronic commerce; purchasing; retail data processing; consumer behavior research focus; consumer online shopping; consumer purchase; decision-making model; e-commerce environment; technology acceptance model; Analytical models; Biological system modeling; Business; Correlation; Internet; Mathematical model; Time frequency analysis; business characteristics; purchase decision-making; satisfaction with online shopping; site features; technology acceptance model;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.629
