The Theoretical and Empirical Study of Network Profit Based on Product Value

The increasing differences between mobile communication network is providing a differentiated network of interests and the interests of differentiated network brings to customers the value of differentiated products. This article is based on the perspective of product value to mobile communications network as object of study, for mobile communication networks differentiated network of interests, through the post-purchase satisfaction with the establishment of intermediary variable structural equation model to analyze the product´s value, from interpersonal interests, economic interests and social interests of the three-pronged, verify the network benefits and post-purchase satisfaction with the degree of influence on the product value.