Why does business involve in Corporate Responsibility?

Author

Hamid, Fathilatul Zakimi Abdul ; Atan, Ruhaya

Author_Institution

Coll. of Bus., Univ. Utara Malaysia, Sintok, Malaysia

fYear

2011

fDate

25-28 Sept. 2011

Firstpage

167

Lastpage

172

Abstract

The study shows that how coercive isomorphism has influenced business to associated its Corporate Responsibility initiatives into business core activity. By employ case study methodology, the research demonstrates that the well defined CR framework, is not only improved business financial performance, but also has changed employee behaviors that lead into business sustainability. Furthermore, our result supports prior literature on top management strategic leadership is essential in successful CR planning and implementation.

Keywords

corporate social responsibility; financial management; organisational aspects; personnel; strategic planning; sustainable development; business core activities; business financial performance improvement; business sustainability; coercive isomorphism; corporate responsibility initiatives; corporate responsibility planning; employee behaviors; mimetic isomorphism; normative isomorphism; top managment strategic leadership; Communities; Companies; Government; Industries; Lead; case study; corporate responsibility; framework; institutional theory;

fLanguage

English

Publisher

ieee

Conference_Titel

Business, Engineering and Industrial Applications (ISBEIA), 2011 IEEE Symposium on

Conference_Location

Langkawi

Print_ISBN

978-1-4577-1548-8

Type

conf

DOI

10.1109/ISBEIA.2011.6088796

Filename

6088796