Title :
Application of Web Mining in E-Commerce Enterprises Knowledge Management
Author :
Wenyun, Liu ; Lingyun, Bao
Author_Institution :
Inst. of Sci. & Tech. Inf., Shan Dong Univ. of Technol., Zibo, China
Abstract :
In order to make Knowledge Management play its active role to improve working efficiency and support making decision in E-Commerce enterprises, this paper firstly introduced the prominent role of Knowledge Management in E-Commerce enterprises, then it adopted Web Mining to Knowledge Management in E-Commerce enterprises. And the purpose of this study can be boiled down into implementing Web Mining to Knowledge Management to further enhance its effectiveness in E-Commerce enterprises.
Keywords :
Internet; data mining; decision making; decision support systems; electronic commerce; knowledge management; Web mining; decision making; e-commerce enterprises knowledge management; Customer relationship management; Humans; Knowledge engineering; Knowledge management; Web mining; Customer Relationships; Electronic Commerce; Human Resources; Knowledge Management; Strategic Alliences; Web Mining;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.447
