Title :
Determining Loyal Customer Based on the Perspective of Profitability
Author :
Zhang, Depeng ; Chen, Shaoxia ; He, Junhong
Author_Institution :
Sch. of Manage., Guangdong Univ. of Technol., Guangzhou, China
Abstract :
The paper analyses the structure of customer lifetime value with adding the innovative value. CLV is devised into four parts which are current value, potential value, networks value and innovative value. Based on the four parts, we propose the CLV model, and explore its validation by empirical analysis.
Keywords :
customer relationship management; innovation management; profitability; CLV model; current value; customer lifetime value; empirical analysis; innovative value; loyal-customer determination; network value; potential value; profitability; Business; Correlation; Educational institutions; Marketing and sales; Mathematical model; Predictive models; Profitability; Customer lifetime value; Customer profitability; Relationship management; loyal Customer;
Conference_Titel :
Service Sciences (IJCSS), 2012 International Joint Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4673-1992-8
DOI :
10.1109/IJCSS.2012.31
