Title :
Research on the Impact of Staffs´ Cultural Value Orientation upon their Acceptance Intention of Technology Innovation of Retail Enterprise
Author :
Zhang, Depeng ; Ma, Li
Author_Institution :
Sch. of Econ. & Manage., Guangdong Univ. of Technol., Guangzhou, China
Abstract :
Technology Innovation is the decisive factor to improve enterprise core competence, and staffs are the core element in carrying out technology innovation. Based on the actual situation of the Chinese retail enterprises, and using Hofstede´s cultural dimensions to measure the dimensions of individual staffpsilas cultural value, this paper probes into the effect of differences of staffs´ cultural value orientation on the staffs´ acceptance and adoption intention of technology innovation on the basis of data analysis.
Keywords :
data analysis; personnel; retailing; Chinese retail enterprises; Hofstede cultural dimensions; data analysis; enterprise core competence; staffs cultural value orientation; technology innovation; transnational marketing; Artificial intelligence; Conference management; Cultural differences; Electrical capacitance tomography; Energy management; Innovation management; Marketing management; Probes; Technological innovation; Technology management; evaluation; retail enterprise; risk; transnational marketing;
Conference_Titel :
Artificial Intelligence, 2009. JCAI '09. International Joint Conference on
Conference_Location :
Hainan Island
Print_ISBN :
978-0-7695-3615-6
DOI :
10.1109/JCAI.2009.91
