Media processing challenges in today´s (and tomorrow´s) consumer SoCs

Summary form only given. This presentation provides an industrial, hardware-centric perspective on embedded systems for real-time multimedia. It consists of two parts. The first part provides some background in terms of NXP consumer SoCs. It provides a high level overview of a TV SoC, the PNX85500, and details one of its components, the TriMedia processor. This mediaprocessor is used for a multitude of diverse tasks and allows for efficient hardware/software co-design. The second part zooms into some specific functions and challenges, related to the design of a TV SoC. This part addresses functions such as Frame Rate Conversion and 3D TV, and challenges such as off-chip memory communication, video compression and the need for "design for flexibility". It is the intent of the presentation to identify today\´s challenges from which research opportunities may be derived.