Study on the sustainable development of tourism in nature reserve—A case study on Sichuan Province

The nature reserve is an important and special carrier of the ecotourism in China. Tourism on nature reserve not only need to pursue an economic performance, but also need to obey the initial target of protection, pursuing coordination among the functions of protection, research and educating etc. There are a series of problems in the nature reserve tour ism industry currently, such as the problems on tour product, guest structure, marketing, scenic area management, travel planning and interpretation, etc. They are not only the problems of tourism, they had more profound reasons. To resolve these problems, need the nature reserves to strengthen themselves inside, to use outside resources, to promote the tourism management level, and need to resolve the problems of profession standard, management system and market grow, etc. Based on the case of reserve tourism development of Sichuan Province, this thesis consider the obstacle factors and give the countermeasure to the tourism sustainable development of nature reserve.