Push Type Digital Signage System that Displays Personalized Information

Though most digital signage systems attracted users´ attention when they were installed, they have not been used effectively as time passed. In this study, push type digital signage system that identifies the user who walks in front of it and displays personalized information to the user was developed. In this system, the method of detecting the MAC address of the user´s Wi-Fi device was used to identify the user, and the matching values between the user´s interest and the contents´ attributes were calculated to select and display the contents that attract the user´s interest. By using this technique, the push type digital signage system that certainly makes user who walks in front of it look at the displayed contents was realized.