Title :
Pricing strategies for information products: a review
Author_Institution :
Sch. of Manage., Xi´´an Jiaotong Univ.
Abstract :
Information product grows rapidly with the penetration of the Internet and communication technologies. Due to its unique cost structure and characteristics, it is almost impossible for its publisher to follow the traditional pricing strategy (cost plus). The essay presents a brief review of the available pricing strategies based on the framework of Pigou´s typology of price discrimination. Some recent advances related to the pricing strategy of information products are outlined
Keywords :
Internet; computer crime; copyright; electronic publishing; pricing; Internet; communication technology; information product; pricing strategy; Books; CD recording; Communications technology; Costs; Information technology; Internet; Machine tools; Motion pictures; Pricing; Technology management;
Conference_Titel :
E-Commerce Technology for Dynamic E-Business, 2004. IEEE International Conference on
Conference_Location :
Beijing
Print_ISBN :
0-7695-2206-8
DOI :
10.1109/CEC-EAST.2004.52
