Analysis on Collaborative Cooperation Game Models of M-Commerce Based on Value Net

M-commerce industry chain has formed a value net which involved many industries that depends on each other. This paper was based on the value net theory, use game method to analyse m-commerce new business R&D cost investment, subsidy policy and profit variance of the value net system, the demand and supply side in the value net under the condition of non-cooperative and cooperation games. The results demonstrate that in the process of the m-commerce new business exploitation, the collaborative cooperation between the demand-side and supply-side not only obtain optimal profit of the value net system, but also form the win-win situation, which could be used as reference to the development of m-commerce in China.