The Development of Fruit Supply Patterns in China: Sichuan as a Case

Fruit is one of the necessities of daily life and the supply chain for fruit is one of the most important. China ranks the number one in the world fruit productions. This article explores the structure of fruit supply chains in China through studying cases in Sichuan Province. It concludes that the present pattern of fruit supply in China is a complicated situation of multiple chains and nets, wholesale markets, core production enterprises, supermarkets, and distribution centers. Each has its particular characteristics, limitations and adaptabilities. Wholesale market chains are the most prevalent pattern at present. Supermarket chains and distribution centers have great potential in large cities. The development of core production enterprises is related to the ability of the core company.