Title :
The Application Research on Web Log Mining in E-Marketing
Author :
Zhang, Chun-Ling ; Liu, Zun-Feng ; Yin, Jing-Rui
Author_Institution :
Coll. of Econ. & Manage., Hebei Polytech. Univ., Tangshan, China
Abstract :
If there is no effective data management and analysis, the great growing mass of data in the Web will become "data grave". This paper analyzes the importance of Web log mining in the E-Marketing, expounds the usual algorithms of the Web log mining and its applications in E-marking, and finally gives the method to realize personalized recommendation. It points out the great commercial value of Web log mining in the E-Marketing and its broad application prospects.
Keywords :
Internet; data mining; marketing data processing; application research; data grave; data management; e-marketing; web log mining; Citation analysis; Data analysis; Data mining; Machine learning; Pattern analysis; Search engines; Social network services; Statistical analysis; Web mining; Web pages;
Conference_Titel :
e-Business and Information System Security (EBISS), 2010 2nd International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5893-6
Electronic_ISBN :
978-1-4244-5895-0
DOI :
10.1109/EBISS.2010.5473754
