Title :
Exploring antecedents and consequence of consumer satisfaction towards App usage: A modified TAM with a hedonic view
Author :
Tang, Kai-Yu ; Chen, Cheng-Ping ; Hsiao, Chun-Hua
Author_Institution :
Inst. of Bus. & Manage., Nat. Chiao Tung Univ., Taipei, Taiwan
Abstract :
This study aims to derive meaningful implications on the antecedents and consequence of consumers´ satisfaction towards Apps usage. Both utilitarian and hedonic views are incorporated into the Technology Acceptance Model (TAM). Further discussions and results will be provided for theoretical and practical implications.
Keywords :
consumer behaviour; App usage; antecedents; consequence; consumer satisfaction; hedonic views; modified TAM; technology acceptance model; utilitarian views; Customer satisfaction; Educational institutions; Games; Mobile communication; Smart phones; Apps; satisfaction; technology acceptance model (TAM);
Conference_Titel :
Consumer Electronics (GCCE), 2012 IEEE 1st Global Conference on
Conference_Location :
Tokyo
Print_ISBN :
978-1-4673-1500-5
DOI :
10.1109/GCCE.2012.6379612
