The Establishment of End-user Trust in Web Information Management Systems

Lots of dishonesty actions and unreliable services flood the present applications based on Web. The paper presents an end-user trust management model for web information system by the theory of reasoned action and the technology acceptance model. In the model, the reputation of an end-user, mainly comes from other nodes´ weighted trust feedback, determines whether the transaction can process or not. Moreover, the model can reduce the burden of web information system.