Title :
The Model of Order Promise Mechanism for TV Advertising
Author :
Liao, Lu-Wen ; Tsao, Yu-Chung
Author_Institution :
Dept. of Bus. Adm., Chang Jung Christian Univ., Tainan, Taiwan
Abstract :
In this paper, we deal with the problem of the order promising for TV advertising. Traditionally, sales representative manually check commercial time slots according to customer requests. However, this check process is very complex and takes a long time, which results in losing sales opportunities and reducing customer satisfaction. Therefore, we propose an order promise mechanism using the Architecture of Integrated Information Systems modeling method, helping TV stations quickly response customer requirements and efficiently use valuable commercial time slots.
Keywords :
advertising; customer satisfaction; information systems; TV advertising; commercial time slot checking; customer satisfaction; integrated information systems modeling method; order promise mechanism model; Advertising; Business; Computer networks; Customer satisfaction; Data models; Management information systems; Marketing and sales; Scattering; Scheduling; TV broadcasting; ARIS modeling; TV advertising; business process; order promise;
Conference_Titel :
Computer and Network Technology (ICCNT), 2010 Second International Conference on
Conference_Location :
Bangkok
Print_ISBN :
978-0-7695-4042-9
Electronic_ISBN :
978-1-4244-6962-8
DOI :
10.1109/ICCNT.2010.57
