The Model of Order Promise Mechanism for TV Advertising

Author

Liao, Lu-Wen ; Tsao, Yu-Chung

Author_Institution

Dept. of Bus. Adm., Chang Jung Christian Univ., Tainan, Taiwan

fYear

2010

fDate

23-25 April 2010

Firstpage

381

Lastpage

384

Abstract

In this paper, we deal with the problem of the order promising for TV advertising. Traditionally, sales representative manually check commercial time slots according to customer requests. However, this check process is very complex and takes a long time, which results in losing sales opportunities and reducing customer satisfaction. Therefore, we propose an order promise mechanism using the Architecture of Integrated Information Systems modeling method, helping TV stations quickly response customer requirements and efficiently use valuable commercial time slots.

Keywords

advertising; customer satisfaction; information systems; TV advertising; commercial time slot checking; customer satisfaction; integrated information systems modeling method; order promise mechanism model; Advertising; Business; Computer networks; Customer satisfaction; Data models; Management information systems; Marketing and sales; Scattering; Scheduling; TV broadcasting; ARIS modeling; TV advertising; business process; order promise;

fLanguage

English

Publisher

ieee

Conference_Titel

Computer and Network Technology (ICCNT), 2010 Second International Conference on

Conference_Location

Bangkok

Print_ISBN

978-0-7695-4042-9

Electronic_ISBN

978-1-4244-6962-8

Type

conf

DOI

10.1109/ICCNT.2010.57

Filename

5474472