A model for identifying creative participation program membership

Firms need to find customers who are both willing and able to participate in creative activities. Therefore, using the customer response model and value model separately or only using the value model is inadequate to identify the qualified customers. A model which simultaneously estimating the response model and the value model is proposed to identify customerspsila participation membership. The empirical study using data from a commercial bank showed that the proposed model is better than the response model and the value model for firms to identify the qualified participative customers.