Title :
An idea for improving digital signage recognition
Author :
Takanashi, I. ; Goto, Hiromi ; Odaka, Toshiyuki ; Kado, M. ; Yonezawa, M. ; Miyahara, K.
Author_Institution :
Airline & Airport Syst. Marketing Dept., Mitsubishi Electr. Inf. Syst. Corp., Tokyo, Japan
Abstract :
We have made a hypothesis that recognition for Digital Signage could be improved when it is placed with necessary information (e.g. Flight Information, Delay Alert for a passenger) and/or attractive video (e.g. animation, colorful pictures). To prove this hypothesis, we conducted a field experiment at an airport. Result showed that it would be expected to have positive effect on Digital Signage recognition.
Keywords :
advertising; airports; display instrumentation; advertisement; airport; digital signage recognition; Airports; Cameras; Conferences; Face; Image recognition; Schedules; Digital Signage; advertisement; attractive video; experiment; necessary information; recognition;
Conference_Titel :
Consumer Electronics (GCCE), 2012 IEEE 1st Global Conference on
Conference_Location :
Tokyo
Print_ISBN :
978-1-4673-1500-5
DOI :
10.1109/GCCE.2012.6379956
