Title :
Business Modeling for Digital TV Services: An Approach Focused on the Analysis of User Experience
Author :
Furtado, Elizabeth ; Furtado, Vasco ; Pascalicchio, Agostinho
Author_Institution :
Center for Sci. Technol., Univ. of Fortaleza, Fortaleza, Brazil
Abstract :
This article presents a strategy to support the definition of a business model for digital TV that prioritizes the valorization of knowledge of the professionals working in the areas of HCI and business, leading them to share knowledge. The authors advocate a novel approach to the design of the digital TV business model that considers it essential to understand the contextual and human factors of the target population. The application of the strategy in a scenario of digital TV implementation in a Brazilian town is described.
Keywords :
digital television; human computer interaction; Brazilian town; business modeling; digital TV services; human computer interaction; Application software; Business; Cities and towns; Companies; Context modeling; Design engineering; Digital TV; Human computer interaction; Human factors; Usability; Business Model; Digital Interactive TV; Human Computer Interaction; User Experience;
Conference_Titel :
Web Congress, 2009. LA-WEB '09. Latin American
Conference_Location :
Merida, Yucatan
Print_ISBN :
978-0-7695-3856-3
DOI :
10.1109/LA-WEB.2009.37
