Business Modeling for Digital TV Services: An Approach Focused on the Analysis of User Experience

Author

Furtado, Elizabeth ; Furtado, Vasco ; Pascalicchio, Agostinho

Author_Institution

Center for Sci. Technol., Univ. of Fortaleza, Fortaleza, Brazil

fYear

2009

fDate

9-11 Nov. 2009

Firstpage

85

Lastpage

91

Abstract

This article presents a strategy to support the definition of a business model for digital TV that prioritizes the valorization of knowledge of the professionals working in the areas of HCI and business, leading them to share knowledge. The authors advocate a novel approach to the design of the digital TV business model that considers it essential to understand the contextual and human factors of the target population. The application of the strategy in a scenario of digital TV implementation in a Brazilian town is described.

Keywords

digital television; human computer interaction; Brazilian town; business modeling; digital TV services; human computer interaction; Application software; Business; Cities and towns; Companies; Context modeling; Design engineering; Digital TV; Human computer interaction; Human factors; Usability; Business Model; Digital Interactive TV; Human Computer Interaction; User Experience;

fLanguage

English

Publisher

ieee

Conference_Titel

Web Congress, 2009. LA-WEB '09. Latin American

Conference_Location

Merida, Yucatan

Print_ISBN

978-0-7695-3856-3

Type

conf

DOI

10.1109/LA-WEB.2009.37

Filename

5341617