DocumentCode
2513068
Title
Recommends System using Re-extraction methods on the Groups with a similarity pattern such as Clustered User´s preference tendency
Author
Sung, Kyung-Sang ; Oh, Hae-Seok
Author_Institution
Dept. of Comput. Sci., Kyungwon Univ., Kyungki
fYear
2006
fDate
9-11 Aug. 2006
Firstpage
101
Lastpage
107
Abstract
As the amount of information provided to the customer becomes larger, unnecessary information can lead to difficulty in finding the information customer wanted. This also may lead to a customer being dissatisfied with the service. However, the existing systems that apply a similar concept fail to address the individual user´s demands. In addition, in considering similarities between users, each item´s relative importance (weighted value) to each customer are not being taken into account. This leads to problems of scarcity if the common preference items are small and also the problems of expansion, where system slowdown occurs as number of users increase. These inefficiency problems are dealt with, in this paper, an adaptive e-commerce agent system is proposed to cater for individual user´s taste for products. This system includes a monitoring agent that monitors user´s intentions, a similarity referencing agent that learns user´s activities to reference a group with a similar pattern, and an interest extraction agent that creates and updates individual user´s activity database whenever change in activity is detected
Keywords
customer satisfaction; customer services; electronic commerce; human factors; information filters; information retrieval; pattern clustering; software agents; adaptive e-commerce agent system; clustered user preference tendency; customer service; interest extraction agent; monitoring agent; re-extraction methods; recommendation systems; similarity referencing agent; user activity database; Adaptive systems; Computer science; Customer satisfaction; Data mining; Databases; Electronic commerce; Monitoring; Performance analysis; Production systems; Web and internet services;
fLanguage
English
Publisher
ieee
Conference_Titel
Software Engineering Research, Management and Applications, 2006. Fourth International Conference on
Conference_Location
Seattle, WA
Print_ISBN
0-7695-2656-X
Type
conf
DOI
10.1109/SERA.2006.56
Filename
1691367
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