The Development Strategy of Native Clothing Brand in B2C E-commerce

This paper based on the development situation of several native clothing brands in B2C marketing, analysis and discussion the question of development. The result found that the disadvantage of B2C sales platform, industry chain logistics links not perfect, ignore to promote the value, face double challenge are the main limiting factors. And this paper put forward the following strategies to promote the developing of native clothing brand in the B2C marketing: establish clear developing plan, promote the internal conditions, explore own advantages.