Research on the Efficient Path for Chinese Group-Purchase Website to Cope with Crisis of Confidence

After socialization group-purchase pattern, which Group on was a representive of, had get ahead in America, Chinese group-purchase websites expanded by leaps and bounds in 2010, because of low investment, low technology and simple mode. During the period, the problems of malicious fraud, quality of product and funds security ect. appeared in quantity, so the group-purchase websites were faced with crisis of confidence. This paper, which is mainly connection with commercial group-purchase pattern, analyses the main manifestation of crisis of confidence of Chinese group-purchase websites. In the end it studies the efficient path to cope with various crises.