DocumentCode
2515937
Title
An Analysis on Web Marketing Applicability of Commodities
Author
Xie, Shangcai ; Wang, Bian ; Yuan, Qingyu
Author_Institution
Manage. Sch., Grad. Univ. of Chinese Acad. of Sci., Beijing, China
fYear
2011
fDate
5-6 Nov. 2011
Firstpage
232
Lastpage
237
Abstract
Based on the transaction process, we build an analytical model about web marking applicability of commodities in this paper, and use it in the analysis, then we conclude that three index (abundance of commodities, concern degree and conversion rate of transaction) can be used to describe web marketing applicability of goods. Following this, we apply the data of three typical products (search, experience and trust categories) from Taobao and eBay for verification.
Keywords
Web sites; marketing; Taobao; Web marketing applicability; eBay; Analytical models; Business; Consumer electronics; Indexes; Internet; Marketing and sales; Medical services; E-commerce; applicability; conversion rate; web marketing applicability of commodities;
fLanguage
English
Publisher
ieee
Conference_Titel
Management of e-Commerce and e-Government (ICMeCG), 2011 Fifth International Conference on
Conference_Location
Hubei
Print_ISBN
978-1-4577-1659-1
Type
conf
DOI
10.1109/ICMeCG.2011.31
Filename
6092668
Link To Document