Title :
An optimization model for determining optimal levels of engineering characteristics in QFD under multi-segment market
Author :
Luo, Xinggang ; Kwong, C.K. ; Tang, Jiafu ; Gao, Bin
Author_Institution :
Dept. of Syst. Eng., Northeastern Univ., Shenyang, China
Abstract :
An optimization model for a multi-segment market based on quality function deployment is established to maximize customers´ overall customer satisfaction. The weights of importance of market segments and development costs in the model are expressed as triangular fuzzy numbers in order to describe the imprecision caused by human subjective judgment. The solving approach for the fuzzy optimization model is suggested. A case study is given to illustrate the feasibility of the proposed method.
Keywords :
customer satisfaction; fuzzy set theory; optimisation; product development; quality function deployment; QFD; customer satisfaction; development cost; engineering characteristic; fuzzy optimization model; human subjective judgment; market segment; multisegment market; optimal level; quality function deployment; triangular fuzzy number; Equations; Linear programming; Mathematical model; Modeling; Optimization; Planning; Quality function deployment; customer requirements; engineering characteristics; fuzzy optimization; new product development; quality function deployment;
Conference_Titel :
Control and Decision Conference (CCDC), 2011 Chinese
Conference_Location :
Mianyang
Print_ISBN :
978-1-4244-8737-0
DOI :
10.1109/CCDC.2011.5968567
