DocumentCode
2518153
Title
The Study on Consumer Behavior of Online Shops
Author
Okamoto, Takashi
Author_Institution
Fac. of Law & Letters, Ehime Univ., Matsuyama, Japan
fYear
2010
fDate
19-23 July 2010
Firstpage
320
Lastpage
323
Abstract
B to C market in Japan has been expanding as developing ICT infrastructure. In order to expand online shop market, we research consumer behavior of online shops. From our research at five universities, although many students utilize online shop web site, they have the inertia for real store in purchasing. They find out different conveniences and inconveniences to online shops for each goods. Students in different university or region have different reason for utilizing online shops. These findings will also give suggestions for constructing sales strategies of online shops.
Keywords
Web sites; consumer behaviour; retail data processing; sales management; ICT infrastructure; consumer behavior; online shop Web site; online shop market; sales strategy; Availability; Books; Business; Clothing; Consumer behavior; Games; Internet; Consumer Behavior; Inertia for real shops; Online Shops; Region;
fLanguage
English
Publisher
ieee
Conference_Titel
Applications and the Internet (SAINT), 2010 10th IEEE/IPSJ International Symposium on
Conference_Location
Seoul
Print_ISBN
978-1-4244-7526-1
Electronic_ISBN
978-0-7695-4107-5
Type
conf
DOI
10.1109/SAINT.2010.36
Filename
5598051
Link To Document