• DocumentCode
    2518628
  • Title

    In-network ad-targeting through WiFi AP virtualization

  • Author

    Nishida, Yuji ; Nakao, Akihiro

  • Author_Institution
    Univ. of Tokyo, Tokyo, Japan
  • fYear
    2012
  • fDate
    2-5 Oct. 2012
  • Firstpage
    1092
  • Lastpage
    1097
  • Abstract
    Traditionally, Ad-Targeting on the Internet has several limitations such as (1) depending on individual search engines, (2) performing data-mining only for web content and (3) providing advertisements as simple texts and images. We propose a new Ad-Targeting method using a virtualized WiFi access point in order to be able to (1) deal with data across multiple search engines, (2) perform more generic data-mining on ftp, smtp, etc., than just http texts and (3) utilize cache for advertising large content.
  • Keywords
    Internet; advertising; data mining; search engines; wireless LAN; Internet; Web content; WiFi AP virtualization; generic data mining; in-network ad targeting; search engines; virtualized WiFi access point; Euclidean distance; IEEE 802.11 Standards; Internet; Search engines; Text analysis; Vectors;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Communications and Information Technologies (ISCIT), 2012 International Symposium on
  • Conference_Location
    Gold Coast, QLD
  • Print_ISBN
    978-1-4673-1156-4
  • Electronic_ISBN
    978-1-4673-1155-7
  • Type

    conf

  • DOI
    10.1109/ISCIT.2012.6380855
  • Filename
    6380855