Title :
In-network ad-targeting through WiFi AP virtualization
Author :
Nishida, Yuji ; Nakao, Akihiro
Author_Institution :
Univ. of Tokyo, Tokyo, Japan
Abstract :
Traditionally, Ad-Targeting on the Internet has several limitations such as (1) depending on individual search engines, (2) performing data-mining only for web content and (3) providing advertisements as simple texts and images. We propose a new Ad-Targeting method using a virtualized WiFi access point in order to be able to (1) deal with data across multiple search engines, (2) perform more generic data-mining on ftp, smtp, etc., than just http texts and (3) utilize cache for advertising large content.
Keywords :
Internet; advertising; data mining; search engines; wireless LAN; Internet; Web content; WiFi AP virtualization; generic data mining; in-network ad targeting; search engines; virtualized WiFi access point; Euclidean distance; IEEE 802.11 Standards; Internet; Search engines; Text analysis; Vectors;
Conference_Titel :
Communications and Information Technologies (ISCIT), 2012 International Symposium on
Conference_Location :
Gold Coast, QLD
Print_ISBN :
978-1-4673-1156-4
Electronic_ISBN :
978-1-4673-1155-7
DOI :
10.1109/ISCIT.2012.6380855
