Crowdsourcing and Gamification of Enterprise Meeting Software Quality

Microsoft has a 10+ year history with the application of gamification techniques to help crowd source quality related efforts. While this paper includes a brief review of previously published material about past success stories and lessons learned, the focus is on an autumn 2014 project designed to encourage employees to respond to enterprise online meeting software quality survey requests. The product team and IT department have come together to help improve meetings and improve the lives of people around the world. "Meeting Needs" is a proposed experiment that allows you to help us improve your Lync online meeting. At the same time, "Meeting Needs" builds in a charitable feature where participants are able to raise funds on behalf of a set of humanitarian agencies. Enterprise meeting quality is difficult to measure and there are many factors that make up a good meeting. Since the number of employees who typically reply to survey requests is generally low (often <; 30%) there is a unique opportunity to create a feedback loop that will ensure that high quality and a higher rate of survey completion through the use of game mechanics and charitable giving elements.