A Study on Personalization and Customization Mechanisms of Vehicular Cloud Platform

This study discusses the concept of personalization and customization mechanism performed specifically for a cloud based vehicular platform. The proof-of-concept prototype allows the user to create a personalized environment on the Vehicular On-Board Unit (OBU) from hand-held devices of vehicular users. The paper discusses an extensive analysis on different type of vehicular users using different type of services, methodologies to use intermediary component between the vehicle and service providers in-order to personalize OBU. For this purpose, we have defined methodologies both for the service providers and vehicular users. For users, we have enabled peer-to-peer application layer personalization including the module of object storage on cloud. For service providers we have illustrated the idea of an engine allowing them to orchestrate services with respective to the user-types. Although it was implemented as a proof-of-concept system but it can be easily applicable for various users, service providers and hence can be extended further.