Title :
Master Data Management-CDI
Author :
Suram, SnehaDeepti ; Muppala, Rajashekar
Author_Institution :
Deloitte Consulting India PVT. Ltd.
Abstract :
A strategic barrier at enterprise level is lack of consistent and accurate reference information. In this context, an increasingly popular solution and critical component within an organizationpsilas drive towards EIM is master data management (MDM)-customer data integration. MDM strategy, architecture, and enabling technologies dealing with various aspects of customer data constitute is ldquocustomer data integration (CDI)rdquo, service-oriented view of the CDI platform, often called a data hub. MDM-CDI is increasingly concerned with the notion of ldquomultiplesrdquo -multiple data domains, the multiple relationships among them, and the multiple usage styles. Further discussion has been focused on explaining the Implementation of master data management and customer data integration through a MDM framework architecture that is scalable by design. Framework approach ensures the optimal performance and storage of data within the CDI hub. We took a close look at the conceptual model, logical model and different entities to be considered for designing a CDI platform which includes a complete, 360-degree view of customer data including the totality of the relationships the customer has with the organization. Hence supporting the fundamental transformation of an enterprise from an account-centric business to a new, effective, and agile customer-centric business-a transformation that has a profound impact on the way companies conduct business and interact with their customers. It is critically important to understand what business processes need to be improved. Once the current state of the business processes and their weaknesses are defined and documented, the target-state business processes need to be determined .The goal of this MDM-CDI paper is to outline the Requirements to overcome the functional limitations of current state and presenting CDI hub framework which drives the path for unified view of customer capabilities while providing an industry road map that highl- - ights the necessary planning assumptions.
Keywords :
customer services; EIM; account-centric business; agile customer-centric business; customer data integration; data hub; enterprise level; master data management; Companies; Conference management; Context-aware services; Costs; Data analysis; Insurance; Path planning; Region 10; Roads; Technology management;
Conference_Titel :
TENCON 2008 - 2008 IEEE Region 10 Conference
Conference_Location :
Hyderabad
Print_ISBN :
978-1-4244-2408-5
Electronic_ISBN :
978-1-4244-2409-2
DOI :
10.1109/TENCON.2008.4766789