The semantic network and social network analyses of Vancl´s micro-blog

Today, lots of enterprises in China have their own micro-blogs, but most of them are obsessed in making full use of their enterprise micro-blogs. In this paper, by reviewing the general conditions of Chinese enterprises´ micro-blogs and the ideas about applying the enterprise micro-blog into business, we first propose to use the semantic network and social network analysis in taking advantages of enterprise micro-blogs. Then we rank the topics´ attraction of Vancl´s micro-blog texts and describe the analyses on them of two periods, that is, Sep-Nov 2009 and Sep-Nov 2010, which demonstrates that such kind of analysis can definitely reveal the customers´ real needs, preferences and the tacit connections buried in the enterprise micro-blog texts. At last, we put forward four application strategies in helping enterprises to employ their micro-blogs into business.