Title :
The Analysis of IKEA´s Value Chain Management Strategy
Author :
Han, Rui ; Zhong, Xin
Author_Institution :
Manage. Sch., Shanghai Inst. of Foreign Trade, Shanghai, China
Abstract :
IKEA is the largest furniture retailer in the world. Their critical success factor is that IKEA can seamlessly integrate and optimize end-to-end supply chain to maximize customer value, eventually build their dominate position in entire value chain. This article summarizes and analyzes IKEA´s successful practices of value chain management. Hopefully it can be a good reference or provide strategic insight for Chinese enterprises.
Keywords :
customer relationship management; furniture industry; organisational aspects; retailing; supply chain management; Chinese enterprises; IKEA value chain management strategy analysis; customer value maximization; end-to-end supply chain; furniture retailer; Buildings; Companies; Educational institutions; Materials; Transportation; IKEA; Supply Chain; Value Chain;
Conference_Titel :
Business Computing and Global Informatization (BCGIN), 2012 Second International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4673-4469-2
DOI :
10.1109/BCGIN.2012.61
