Title :
Disruptive Innovation, Market Strategy and Industry Growth: Based on the Case Study of VCD Industry
Author_Institution :
Sch. of Manage., Shenzhen Polytech., Shenzhen, China
Abstract :
This paper defines that the development of VCD industry experienced complete evolution process in disruptive innovation and the disruptive innovation promoted rapid growth of this industry in turn through case study. Furthermore, this paper deems that the disruptive innovation is one of effective ways for a developing country to upgrade it´s industry, and this has a positive enlightenment in the growth of local industry.
Keywords :
innovation management; market opportunities; video equipment; VCD industry; disruptive innovation; evolution process; industry growth; market strategy; Companies; Consumer electronics; DVD; Industries; Production; Technological innovation; Destructive innovation; Industry growth; Market strategy; VCD industry;
Conference_Titel :
Business Computing and Global Informatization (BCGIN), 2012 Second International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4673-4469-2
DOI :
10.1109/BCGIN.2012.96
