Title :
The Validity of Five-Factor Model of Personality to Predicting Impulse Buying Tendency
Author :
Wong, Hsien-Lun ; Tu, Yi-Hsien ; Lin, Mei-Chun
Author_Institution :
Dept. of Int. Bus., Minghsin Univ. of Sci. & Technol., Hsinchu, Taiwan
Abstract :
This paper examines the relationship between the Five-factor Model of Personality (FFP) tendency to use make impulsive credit card purchases by using linear regression model. The primary data is collected via convenient sampling method with 529 valid questionnaires. The empirical results indicate that the positive relationship between the “Neuroticism” and “Openness” personalities with FFP is statistically significant. However, the relationship between “Conscientiousness” to FFP is in a negative relationship. The “Credit-card use” can be served as a moderator of the effect variable of "Neuroticism" and "Conscientiousness" on impulse buying tendency. The results would provide a beneficial reference of knowledge management in marketing planning.
Keywords :
consumer behaviour; credit transactions; knowledge management; purchasing; regression analysis; sampling methods; conscientiousness; five-factor model; impulse buying tendency; impulsive credit card purchases; knowledge management; linear regression model; marketing planning; neuroticism personalities; openness personality; sampling method; Business; Credit cards; Educational institutions; Loading; Predictive models; Psychology; Regression analysis; Credit card; Five-factor model; Impulse buying; Multiple regression model; Personality;
Conference_Titel :
Genetic and Evolutionary Computing (ICGEC), 2010 Fourth International Conference on
Conference_Location :
Shenzhen
Print_ISBN :
978-1-4244-8891-9
Electronic_ISBN :
978-0-7695-4281-2
DOI :
10.1109/ICGEC.2010.45
