Title :
Expectation trust model based on behaviors and values
Author :
Biao, Cai ; Zhishu, Li ; Zhen, Luo
Author_Institution :
Coll. of Network, Chengdu Univ. of Technol., Chengdu, China
Abstract :
In virtual network society, trust of computer user takes an important role in transactions. Existing trust model focus on the study of the next transaction decision making based on past behavior. While the cost of next transaction is seldom be taken as a consideration. In this paper, we proposed a novel trust model based on both expression of past transactions and the next transaction, especially make use of the cost of next transaction as an important consideration in trust prediction. The simulation shows that the next cost play an important role in the future transactions.
Keywords :
data privacy; decision making; transaction processing; expectation trust model; transaction decision making; trust prediction; virtual network society; Computational modeling; Computer architecture; Computer networks; Costs; Decision making; Educational institutions; Fluctuations; Negative feedback; Peer to peer computing; Predictive models; transaction behaviors; transaction cost; trust computing; trust model;
Conference_Titel :
Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-5263-7
Electronic_ISBN :
978-1-4244-5265-1
DOI :
10.1109/ICIME.2010.5477446