Title :
The B to C Shopping Website Open Platform and an Associate Strategy
Author :
Qing-ping, Ni ; Chun-yue, Yang ; Chen, Zhang
Author_Institution :
Sch. of Econ. & Manage., Shanghai Inst. of Technol., Shanghai, China
Abstract :
The development of the Internet is a process from closed door to opening-up, and has been experiencing the stages of access first, content-based, application-oriented to service-oriented. This paper first expounded the development of the Internet open platform, then analyzed the value of the B to C shopping website open platform, and finally discusses the associate strategy with merchants of the B to C shopping website after opening its platform.
Keywords :
Internet; Web sites; retail data processing; BtoC shopping Website open platform; Internet open platform; application-oriented access; associate strategy; content-based access; merchants; service-oriented access; Internet; Logistics; Marketing and sales; Merchandise; Pricing; Warehousing; B to C shopping website; associate strategy; open platform;
Conference_Titel :
Business Computing and Global Informatization (BCGIN), 2012 Second International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4673-4469-2
DOI :
10.1109/BCGIN.2012.202
