Title :
Integration of High-tech SME R&D and Marketing Strategy Based on the Life Cycle Theory
Author :
Wang, Jie ; Tang, Zhen
Author_Institution :
Bus. Sch., Hohai Univ., Nanjing, China
Abstract :
This paper used life cycle theory to analyze that in the different stages of development, high-tech SMEs carry on the reasonable allocation of resources to develop an appropriate R & D strategy and marketing strategy, ensuring the technical innovation ability and market ability common harmonious development.
Keywords :
innovation management; marketing; small-to-medium enterprises; R and D strategy; high-tech SME; life cycle theory; market ability common harmonious development; marketing strategy; resource allocation; technical innovation ability; Economics; Educational institutions; Image segmentation; Industries; Investments; Technological innovation; R&D strategy; high-tech SME; life cycle theory; marketing strategy;
Conference_Titel :
Business Computing and Global Informatization (BCGIN), 2012 Second International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4673-4469-2
DOI :
10.1109/BCGIN.2012.229
