Title :
The Inbound Open Innovation Archetype: The Case of MK
Author :
Singkarin, Weerachart ; Liu, Aixiong
Author_Institution :
Coll. of Manage., Zhejiang Univ., Hangzhou, China
Abstract :
In a highly competitive and fast changing environment, it is increasingly necessary for a firm to implement open innovation. Adopting MK as a case, this paper examines the pattern and outcomes of open innovation. The core process archetype of open innovation in MK is inbound open innovation or outside-in process. We analyze the process and outcome of inbound open innovation in MK.
Keywords :
innovation management; core process archetype; inbound open innovation archetype; outside-in process; Companies; Educational institutions; Industries; Radiofrequency identification; Robots; Technological innovation; inbound open innovation; innovation; open innovation; outside-in process;
Conference_Titel :
Business Computing and Global Informatization (BCGIN), 2012 Second International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4673-4469-2
DOI :
10.1109/BCGIN.2012.256
