Title :
Design and implementation of CRM system based on MVC framework
Author :
Liu, Xiaopei ; Zou, Hui ; Fei, Teng ; Zhu, Cheng ; Geng, Yanxiang
Author_Institution :
Inf. Eng. Coll., Tianjin Univ. of Commerce, Tianjin, China
Abstract :
Customer Relationship Management builds a kind of platform for enterprise to collect, summarize, analyze and make use of customer-information, which integrates information technology, network technology, database technology. This thesis firstly briefly analyzes the selected topic background, the research significance and development status of CRM system in the world as well as unique characteristics of market in China, talking about jobs and structure of this paper. This system includes contact management, contract management, storage management, finance management, service management, which supply a convenient, efficient, informationzed platform for Anjou Nature Building Materials Trading Co., Ltd, enhancing competitiveness and realizing sustainable development.
Keywords :
customer relationship management; database management systems; Anjou nature building materials trading; CRM system; China market; MVC framework; contact management; contract management; customer information; customer relationship management; database technology; finance management; information technology; informationzed platform; network technology; service management; storage management; Arrays; Browsers; Contracts; Customer relationship management; Databases; Floors; CRM; MVC; decorative materials enterprise;
Conference_Titel :
Fuzzy Systems and Knowledge Discovery (FSKD), 2012 9th International Conference on
Conference_Location :
Sichuan
Print_ISBN :
978-1-4673-0025-4
DOI :
10.1109/FSKD.2012.6233836
