Title :
A novel evaluation model based on fuzzy method for online marketing
Author_Institution :
Inf. Manage. Dept., Huaian Coll. of Inf. Technol., Huaian, China
Abstract :
With the people´s understanding to the significance of the online marketing gradually, the evaluation of real estate online marketing gets more and more attention. The article states the index system to determine the most efficient service provider of the real estate online marketing. Use the principle of fuzz mathematics in the evaluating of real estate online marketing, establishing the evaluation model to handle the information with facility, rapidly and accurately.
Keywords :
Internet; fuzzy set theory; marketing data processing; fuzzy mathematics; fuzzy method; novel evaluation model; online marketing; Databases; Educational institutions; Information management; Information technology; Internet; Investments; Marketing management; Mathematics; Portfolios; Space technology; Fuzzy Method; Online Marketing; Real Estate;
Conference_Titel :
Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-5263-7
Electronic_ISBN :
978-1-4244-5265-1
DOI :
10.1109/ICIME.2010.5477610
