Title :
An efficient approach for shelf space planning and display area allocation in convenience stores
Author_Institution :
Dept. of Ind. & Manuf. Syst. Eng., Univ. of Hong Kong, Hong Kong, China
Abstract :
This paper addresses the problems of shelf space planning and display area allocation in convenience stores. A genetic algorithm is developed to obtain optimum solutions for such problems. A store trial is performed to collect data for analysis and the effects of facing space and display location on product sales are studied. The proposed approach provides a practical and effective means of managing shelf spaces in retail stores.
Keywords :
genetic algorithms; planning; retailing; service industries; convenience stores; display area allocation; facing space; genetic algorithm; product sales; shelf space planning; Aerospace industry; Displays; Elasticity; Genetic engineering; Manufacturing industries; Manufacturing systems; Marketing and sales; Parameter estimation; Product design; Systems engineering and theory; Display Location Elasticity; Facing Space Elasticity; Optimisation; Shelf Space Management;
Conference_Titel :
Industrial Engineering and Engineering Management, 2009. IE&EM '09. 16th International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-3671-2
Electronic_ISBN :
978-1-4244-3672-9
DOI :
10.1109/ICIEEM.2009.5344195
