Title :
An examination to the drivers of Switching Cost in information industry: A study on Chinese telecommunication services
Author_Institution :
Econ. & Manage. Sch., Wuhan Univ., Wuhan, China
Abstract :
Switching Cost has been regarded an important factor for consumer retention. Some prior literatures had examined the construct, but researches were flawed because of lacking extensive empirical support. This article provides an empirical explanation for the drivers of the Switching Cost and discusses its impacts on consumer´s switching intention through investigating the wireless communication industry in China.
Keywords :
consumer behaviour; customer satisfaction; customer services; information industry; telecommunication industry; telecommunication services; Chinese telecommunication services; consumer retention; consumer switching intention; information industry; switching cost; wireless communication industry; Communication industry; Communication switching; Costs; GSM; Industrial economics; International trade; Psychology; Switches; Telecommunication services; Telecommunication switching; Switching Cost; drivers; switching intention;
Conference_Titel :
Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-5263-7
Electronic_ISBN :
978-1-4244-5265-1
DOI :
10.1109/ICIME.2010.5477674
