Title :
E-commerce strategy for SMEs
Author :
He, Xiaohui ; Zhang, Long
Author_Institution :
Sch. of Electron. Inf., Xi´´an Polytech. Univ., Xi´´an, China
Abstract :
On the coming of the informational age and globalization, SMEs(Small and Medium Enterprises) must adopt electronic commerce to rebuild the traditional operational process of them to face the drastic market competition. With a view to SMEs, the necessity and probability of the E-commerce use in SMEs in details is presented in this paper. The importance of E-commerce for SME´s E-commerce is analyzed and strategy suited for China´s SMEs is brought forward either.
Keywords :
electronic commerce; small-to-medium enterprises; e-commerce strategy; electronic commerce; small and medium enterprise; Business; Companies; Consumer electronics; Contracts; Costs; Economic indicators; Electronic commerce; Internet; Logistics; Production; E-Commerce; SMEs; Strategy;
Conference_Titel :
Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-5263-7
Electronic_ISBN :
978-1-4244-5265-1
DOI :
10.1109/ICIME.2010.5477725
