DocumentCode :
2549944
Title :
Notice of Retraction
Business Process Reengineering based on customer relationship management strategy
Author :
Weina Guo ; Weihua Liu
Author_Institution :
Tianjin Polytech. Univ., Tianjin, China
fYear :
2010
fDate :
16-18 April 2010
Firstpage :
473
Lastpage :
477
Abstract :
Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE\´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

As the market transforming into the "customer-driven" model, the customer resources, to a large extent, become the main resources of competition, as a customer-centric business strategy, customer relationship management can help enterprises to win advantages in the fierce market competition. The main goal of CRM strategy implementation is to change enterprise organization, process and cultural. From the perspective of the strategic significance of business on customer relationship management, this article has formulated the necessity and value of the implementation of BPR, as well as specific implement framework and the problem should be paid attention to in the implementation of the process, moreover, it gives a strategic choice and means for the long-term stable development of enterprises.
Keywords :
business process re-engineering; customer relationship management; organisational aspects; business process reengineering; customer relationship management strategy; customer-centric business strategy; customer-driven model; enterprise organization; Business process re-engineering; Cultural differences; Customer relationship management; Health information management; Humans; Information technology; Innovation management; Shape; Technological innovation; Technology management; Business Process Re-engineering; CRM system; Customer Relationship Management; customer relationship management strategies;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-5263-7
Type :
conf
DOI :
10.1109/ICIME.2010.5477895
Filename :
5477895
Link To Document :
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