DocumentCode
2549944
Title
Notice of Retraction
Business Process Reengineering based on customer relationship management strategy
Author
Weina Guo ; Weihua Liu
Author_Institution
Tianjin Polytech. Univ., Tianjin, China
fYear
2010
fDate
16-18 April 2010
Firstpage
473
Lastpage
477
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE\´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
As the market transforming into the "customer-driven" model, the customer resources, to a large extent, become the main resources of competition, as a customer-centric business strategy, customer relationship management can help enterprises to win advantages in the fierce market competition. The main goal of CRM strategy implementation is to change enterprise organization, process and cultural. From the perspective of the strategic significance of business on customer relationship management, this article has formulated the necessity and value of the implementation of BPR, as well as specific implement framework and the problem should be paid attention to in the implementation of the process, moreover, it gives a strategic choice and means for the long-term stable development of enterprises.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE\´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
As the market transforming into the "customer-driven" model, the customer resources, to a large extent, become the main resources of competition, as a customer-centric business strategy, customer relationship management can help enterprises to win advantages in the fierce market competition. The main goal of CRM strategy implementation is to change enterprise organization, process and cultural. From the perspective of the strategic significance of business on customer relationship management, this article has formulated the necessity and value of the implementation of BPR, as well as specific implement framework and the problem should be paid attention to in the implementation of the process, moreover, it gives a strategic choice and means for the long-term stable development of enterprises.
Keywords
business process re-engineering; customer relationship management; organisational aspects; business process reengineering; customer relationship management strategy; customer-centric business strategy; customer-driven model; enterprise organization; Business process re-engineering; Cultural differences; Customer relationship management; Health information management; Humans; Information technology; Innovation management; Shape; Technological innovation; Technology management; Business Process Re-engineering; CRM system; Customer Relationship Management; customer relationship management strategies;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on
Conference_Location
Chengdu
Print_ISBN
978-1-4244-5263-7
Type
conf
DOI
10.1109/ICIME.2010.5477895
Filename
5477895
Link To Document