Notice of RetractionFast growth of new ventures through disruptive innovation: A case study of Ctrip

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

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The growth and competitiveness of new ventures are highlighted and focused on recently. Ctrip, one of fastest-growing companies in the world, exhibits an energetic competitiveness in new ventures. The Strengths, Weakness, Opportunities and Threats (SWOT) analysis model is applied to explore the essential reason of Ctrip´s success. It demonstrates that the disruptive innovation is the key factor of Ctrip´s success. The importance of the disruptive innovation in new venture is illustrated clearly. If a new venture wants to succeed by the disruptive innovation, it is necessary to recognise a good opportunity to open up a new market, make full use of the capital markets and venture investment to achieve a positive development and gain the market share, and at its initial growth stage, it should sustain disruptive innovation to obtain a good performance. This path of Ctrip´s disruptive innovation could be learned by many new ventures.